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Announcing Integrated Audience Analytics!
PointRoll is pleased to introduce the launch of integrated audience analytics into their OnPoint campaign management, analytics and ad delivery platform. Marketers can now access audience analytics...
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The Seven Habits of Highly Effective Analysis
It seems these days you can’t get through any articles in this industry without reading about “big data.” While it’s been a term for over a decade, we are still fascinated and compelled enough to...
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Click-Thru Rates Are Overrated
ComScore released a report earlier this year in conjunction with Pretarget that assessed different digital marketing metrics in terms of their correlation with conversions (“For Display Ads, Being...
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What Do Marketers Want From Big Data?
eMarketer released results from a recent Q1 survey highlighting some of marketers biggest concerns with big data. Turns out that most marketers view data in a 50/50 light, meaning that they are...
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Announcement: PointRoll Introduces Next Generation Data Visualization and...
I’m pleased to share that we have just launched new features to our OnPoint platform. The latest enhancements provide better data visualization, reporting and analysis to make understanding your...
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Finding Efficiencies with Agency Partners
Our agency partners are talking and we’re listening. From “we don’t have enough time, we don’t have the right tools, and we don’t have enough people” to “the more devices consumers are using the harder...
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Report Builder Added to OnPoint Analytics & Webinar
I am pleased to introduce the beta release of Report Builder in OnPoint Analytics. In addition to the enhanced data visualizations announced last month, OnPoint Analytics now allows users to easily...
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BENCHMARKS: Ad Viewability Impacts CTR, Rich Media Campaigns Drive Engagement
Rich media ads greatly increase brand time and click-through rate. Those are among the main findings of PointRoll’s 2012 Benchmarks Report, which shows that consumers who interact with rich media...
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PointRoll Puts Engagement on the Map: Check Out the United States of Digital...
From time spent and click through to video views and vertical insights, PointRoll’s United States of Digital Engagement celebrates independence day with interactivity. As you kick off this Fourth of...
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BENCHMARKS: Complete 2012 Benchmark Report Released
Over the past few weeks, we have released segments of our 2012 benchmark report. Now, the full report is available for download. Download the complete PointRoll 2012 Benchmark Report (or download the...
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Show me the Data!
With over 150 available PointRoll metrics, a campaign with several creative versions can quickly amass a sea of data. But, without tools to easily and quickly analyze the numbers, the waters can get...
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Join Us For: Gift Wrapping Holiday Shoppers with Relevant Digital Ad Solutions
During the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most...
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